In a 2018 survey of global B2B marketing professionals, 41.2 percent of respondents said they preferred to engage with vendor content digitally. Conversely, 11.8 percent of marketers chose physical delivery of prospective vendor content.
Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018
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PathFactory. (February 28, 2019). Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. "Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. (2019). Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. "Preferred Ways to Engage with Vendor Content According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory, Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/ (last visited September 20, 2024)
Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 [Graph], PathFactory, February 28, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/