Number of addressable TV viewers in the U.S. 2016-2018

Published by
Michele Majidi,
Jan 5, 2023
Between 2016 and 2018, addressable TV audience in the United States was estimated to grow from 127.7 million to 162.2 million viewers, representing an increase of 27 percent in the measured period.

Estimated number of addressable TV viewers in the United States in 2016 and 2018 (in millions)

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Release date

March 2019

Region

United States

Survey time period

2016 and 2018

Special properties

figures are estimates; P2+ audience

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

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Marketer insights

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Topics

Sports on TVNational Football League (NFL)Advertising in the United StatesNational Basketball Association (NBA)Television in the United States
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