Around 29 percent of iPhone XS Max buyers who upgraded from another Apple product previously used an iPhone 7 Plus, while another 12 percent used to be iPhone 8 Plus users. One of the newest products in Apple's iPhone line, the XS Max is the high-end product released in September of 2018 alongside the XS and XR. Many of the common previous iPhone products for XS Max buyers are also high-end iPhone versions, indicating a high churn rate between Apple's high-end products.
Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019*
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Counterpoint Research. (April 17, 2019). Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/
Counterpoint Research. "Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019*." Chart. April 17, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/
Counterpoint Research. (2019). Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/
Counterpoint Research. "Most Common Previous Iphone Products Used by Iphone Xs Max Buyers in The United States as of February 2019*." Statista, Statista Inc., 17 Apr 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/
Counterpoint Research, Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/ (last visited November 10, 2024)
Most common previous iPhone products used by iPhone XS Max buyers in the United States as of February 2019* [Graph], Counterpoint Research, April 17, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1041969/united-states-previous-product-share-iphone-xs-max/
