According to a survey conducted by Osservatori Digital Innovation in 2018, mobile internet users in Italy were reluctant to be tracked online. They were more willing to be tracked online to get customized offers than to get personalized communications. With an average agreement score of 3.8, location tracking for personalized communication purposes was the least popular form of online tracking.
Would you agree to be tracked online by companies in the following ways?*
*This question was phrased by the source as follows: "Saresti disposto a dare il consenso per il monitoraggio delle seguenti attività ?" **On a scale from one to ten.
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Osservatori Digital Innovation. (July 27, 2018). Would you agree to be tracked online by companies in the following ways?* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would you agree to be tracked online by companies in the following ways?*." Chart. July 27, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. (2018). Would you agree to be tracked online by companies in the following ways?*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation. "Would You Agree to Be Tracked Online by Companies in The following Ways?*." Statista, Statista Inc., 27 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
Osservatori Digital Innovation, Would you agree to be tracked online by companies in the following ways?* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/ (last visited November 10, 2024)
Would you agree to be tracked online by companies in the following ways?* [Graph], Osservatori Digital Innovation, July 27, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1040392/mobile-surfers-willingness-online-tracking-italy/
