In 2023, Serasa – Brazil's largest credit bureau – accounted for nearly 12.5 percent of the financial sector's investments in digital advertising in the South American country. Banks Santander and Bradesco virtually tied for second, as each held a digital ad spend share of about 10.8 percent.
Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 21, 2024). Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/
Admetricks. "Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/
Admetricks. (2024). Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/
Admetricks. "Leading Advertisers among Financial Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 21 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/
Admetricks, Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/ (last visited November 13, 2024)
Leading advertisers among financial brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1036842/brazil-finance-digital-advertisers/
