Between 2014 and 2020, the use of traditional media - television, radio, and printed press - has decreased in Poland. The use of digital media, on the other hand, has increased for all channels. Smartphone internet usage has seen a considerable increase of 49 percentage points.
Digital versus traditional media use in Poland in 2014 and 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Polska. (December 17, 2020). Digital versus traditional media use in Poland in 2014 and 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus traditional media use in Poland in 2014 and 2020." Chart. December 17, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. (2020). Digital versus traditional media use in Poland in 2014 and 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus Traditional Media Use in Poland in 2014 and 2020." Statista, Statista Inc., 17 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska, Digital versus traditional media use in Poland in 2014 and 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/ (last visited November 10, 2024)
Digital versus traditional media use in Poland in 2014 and 2020 [Graph], IAB Polska, December 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035670/digital-traditional-media-use-poland/
