In 2020, 43.7 million people in the United States used augmented reality (AR) on social networks at least once per month. Popular types of AR content on social media include photo filters on apps like Snapchat or Instagram.
Number of social network augmented reality (AR) users in the United States from 2018 to 2022
(in millions)
The source defines social network AR users as individuals of any age who experience AR content within a social network at least once per month via any device. Including Snapchat Lenses and Filters, Facebook Camera Effects, Instagram Filters, Pinterest visual search, AR-enabled social-network advertising and other AR features.
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eMarketer. (September 10, 2020). Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/
eMarketer. "Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions)." Chart. September 10, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/
eMarketer. (2020). Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/
eMarketer. "Number of Social Network Augmented Reality (Ar) Users in The United States from 2018 to 2022 (in Millions)." Statista, Statista Inc., 10 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/
eMarketer, Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/ (last visited November 10, 2024)
Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions) [Graph], eMarketer, September 10, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1035436/united-states-social-network-ar-users/
