Trust in news brands in Sweden 2024

Published by
Amy Watson,
Jun 28, 2024
Sveriges Television News and Sveriges Radio News were the news brands with had highest level of trust among Swedes who were using it in 2024, with 77 percent of the respondents trusting each respectively. Local or regional newspapers came second, whereas 52 percent said they did not trust Nya Tider.

Levels of trust in selected news brands in Sweden as of February 2024

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Release date

June 2024

Region

Sweden

Survey time period

January to February, 2024

Number of respondents

2024: 2,018

Special properties

among respondents who use the brand

Method of interview

Online survey

Supplementary notes

Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5.

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Statistics on " Online news in the Nordic countries "

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Overview

8

Payment

8

Companies

8

Consumption

7

Special focus: Credibility

6

Further related statistics

16

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Statistics

Topics

Media usage in SwedenBook market in SwedenTelevision in SwedenNewspapers in SwedenDigitalization in the media industry in Sweden
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