Supermarkets fulfill the personal care needs of American consumers more than any other outlet. In 2018, the household penetration rate of personal care products at supermarkets was 70.1 percent. Convenience store and fuel station outlets had the lowest penetration rate at 1.3 percent.
Household penetration rate of personal care products in the United States in 2018, by retail channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Progressive Grocer. (July 1, 2019). Household penetration rate of personal care products in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household penetration rate of personal care products in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of personal care products in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of Personal Care Products in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer, Household penetration rate of personal care products in the United States in 2018, by retail channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/ (last visited November 10, 2024)
Household penetration rate of personal care products in the United States in 2018, by retail channel [Graph], Progressive Grocer, July 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1032803/personal-care-penetration-by-channel/