Penetration of online beauty product retail sales in Hong Kong 2014-2024

Published by
Xin Ou,
Feb 27, 2024
In 2019, the e-commerce retail sales value of beauty products accounted for only 6.5 percent of the total beauty product retail sales in Hong Kong. However, increasing internet penetration and changing consumer habits allow to predict that the penetration of the beauty product retail online will reach 11.8 percent in Hong Kong by 2024.

Penetration rate of the beauty product retail sales online in Hong Kong from 2014 to 2019 with estimates until 2024

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Release date

October 2020

Region

Hong Kong

Survey time period

2014 to 2019

Supplementary notes

*Estimate.

The penetration of online retail sales refers to the percentage of online sales to total sales.

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