According to a survey in South Korea in 2020, Netflix was by far the most popular paid video streaming service among Millennials and Gen Z in South Korea with 73.7 brand power index (BPI) points. In particular, respondents showed overwhelmingly high brand loyalty for Netflix. The second most popular service was YouTube Premium with 43.5 points, then the Korean service WATCHA with 20.8 points.
Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. "Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. (2020). Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow. "Most Popular Paid Video Streaming Apps among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
Univ Tomorrow, Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/ (last visited November 10, 2024)
Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029659/south-korea-most-popular-video-streaming-apps-by-young-people/
