According to the results of a survey on Singaporean shoppers between April and May 2019, 86 percent of respondents stated that they had been influenced by online ads they saw while outdoors to purchase the product in a physical store. Digital advertising was forecasted to grow both in expenditure and market share, and the results of this survey seemed to prove the effectiveness of online advertising in influencing in-store purchases.
Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019
The sample was balanced by age and gender to ensure representative results.
Supplementary notes
The question asked in the survey was as follows: "Have you seen an online advert while outdoors and decided to purchase the respective product in the nearest physical store?"
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Blis Media. (June 19, 2019). Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/
Blis Media. "Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019." Chart. June 19, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/
Blis Media. (2019). Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/
Blis Media. "Respondents Who Had Been Influenced to Visit The Nearest Physical Store to Purchase a Product after Seeing An Online Ad While Outdoors in Singapore as of May 2019." Statista, Statista Inc., 19 Jun 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/
Blis Media, Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/ (last visited November 13, 2024)
Respondents who had been influenced to visit the nearest physical store to purchase a product after seeing an online ad while outdoors in Singapore as of May 2019 [Graph], Blis Media, June 19, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029629/singapore-online-ads-leading-to-in-store-purchase/
