According to the survey, KB Kookmin Card Co., Ltd. was the most popular credit card company among young people in their 20s in South Korea with 244 brand power index (BPI) points in 2018. The second popular credit card company in South Korea was Shinhan Card with 222 points.
Most popular credit card companies among young people in their 20s in South Korea as of July 2018
F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.
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Univ Tomorrow. (November 21, 2018). Most popular credit card companies among young people in their 20s in South Korea as of July 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/
Univ Tomorrow. "Most popular credit card companies among young people in their 20s in South Korea as of July 2018." Chart. November 21, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/
Univ Tomorrow. (2018). Most popular credit card companies among young people in their 20s in South Korea as of July 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/
Univ Tomorrow. "Most Popular Credit Card Companies among Young People in Their 20s in South Korea as of July 2018." Statista, Statista Inc., 21 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/
Univ Tomorrow, Most popular credit card companies among young people in their 20s in South Korea as of July 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/ (last visited November 10, 2024)
Most popular credit card companies among young people in their 20s in South Korea as of July 2018 [Graph], Univ Tomorrow, November 21, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029586/south-korea-most-popular-credit-card-companies-by-young-people/
