According to the survey, KakaoBank was the most popular bank among young people in their 20s in South Korea with 253 brand power index (BPI) points in 2018. The second popular bank in South Korea was KB Kookmin Bank with 206 points.
Most popular banks among young people in their 20s in South Korea as of July 2018
F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.
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Univ Tomorrow. (November 21, 2018). Most popular banks among young people in their 20s in South Korea as of July 2018 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/
Univ Tomorrow. "Most popular banks among young people in their 20s in South Korea as of July 2018." Chart. November 21, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/
Univ Tomorrow. (2018). Most popular banks among young people in their 20s in South Korea as of July 2018. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/
Univ Tomorrow. "Most Popular Banks among Young People in Their 20s in South Korea as of July 2018." Statista, Statista Inc., 21 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/
Univ Tomorrow, Most popular banks among young people in their 20s in South Korea as of July 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/ (last visited November 13, 2024)
Most popular banks among young people in their 20s in South Korea as of July 2018 [Graph], Univ Tomorrow, November 21, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029575/south-korea-most-popular-banks-by-young-people/
