According to the results of a survey on Singaporean shoppers between April and May 2019, 45 percent of respondents stated that they would be more inclined to purchase in-store if the shop was large enough to offer the shoppers every option available. The expectation of having a variety of options available in-store reflects the experience of shopping online, where it is easy to search for and compare various items at once.
Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019
The sample was balanced by age and gender to ensure representative results.
Supplementary notes
The question asked in the survey was as follows: " Would you feel more inclined to make a purchase in a store if a brand offered the following experiences to
enhance your shopping trip?"
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Blis Media. (June 19, 2019). Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/
Blis Media. "Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019." Chart. June 19, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/
Blis Media. (2019). Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/
Blis Media. "Experiences That Brands Could Offer to Enhance The Shopping Experience and Influence Customers to Make a Purchase in Singapore as of May 2019." Statista, Statista Inc., 19 Jun 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/
Blis Media, Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/ (last visited November 13, 2024)
Experiences that brands could offer to enhance the shopping experience and influence customers to make a purchase in Singapore as of May 2019 [Graph], Blis Media, June 19, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029236/singapore-enhanced-shopping-experiences-influencing-shoppers-to-purchase-an-item/
