According to a survey in South Korea in 2019, Heineken was the most popular imported beer brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with 35.6 brand power index (BPI) points in 2019. Heineken was followed by Hoegaarden with around 33 points, and Tsingtao with around 31 points. Asahi ahd the highest brand familiarity points, but scored low in brand loyalty and image. Meanwhile, Hoegaarden, Kronenebourg 1664 Blanc, and Kozel scored relatively highly among female respondents.
Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019
*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 29, 2019). Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/
Univ Tomorrow. "Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019." Chart. October 29, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/
Univ Tomorrow. (2019). Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/
Univ Tomorrow. "Most Popular Imported Beer Brands among Millennials and Gen Z in South Korea as of July 2019." Statista, Statista Inc., 29 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/
Univ Tomorrow, Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/ (last visited November 10, 2024)
Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019 [Graph], Univ Tomorrow, October 29, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1029092/south-korea-most-popular-imported-beer-brands-by-young-people/
