In 2018, television advertising made up 30.3 percent of total advertising spend in Singapore. It was forecasted that the share of television advertising spending would increase slightly to 30.7 percent in 2020. Despite the forecasted growth, television ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/
Dentsu Aegis Network. "Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/
Dentsu Aegis Network. (2019). Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/
Dentsu Aegis Network. "Television Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/
Dentsu Aegis Network, Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/ (last visited November 13, 2024)
Television advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028909/singapore-television-advertising-spending-share/
