In 2018, television advertising made up the largest share of ad spend in Singapore, at 30.3 percent, while digital media came in second at 28.4 percent. Digital media ad spend grew by 13.2 percent in 2018.
Share of total advertising expenditure in Singapore in 2018, by type of media
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Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Singapore in 2018, by type of media [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of total advertising expenditure in Singapore in 2018, by type of media." Chart. February 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Singapore in 2018, by type of media. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Singapore in 2018, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network, Share of total advertising expenditure in Singapore in 2018, by type of media Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/ (last visited November 13, 2024)
Share of total advertising expenditure in Singapore in 2018, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
