In 2018, the ad spend in Singapore experienced negative growth for all media types except for digital media, which saw a positive growth of 13.2 percent. This trend is expected to continue in 2019 and 2020, which was predicted to see a growth in digital ad spend of 9.2 percent and 9.4 percent respectively.
Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media
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Dentsu Aegis Network. (February 1, 2019). Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/
Dentsu Aegis Network. "Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media." Chart. February 1, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/
Dentsu Aegis Network. "Growth of Advertising Expenditure in Singapore in 2018 with a Forecast for 2019 and 2020, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/
Dentsu Aegis Network, Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/ (last visited November 10, 2024)
Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028841/singapore-growth-advertising-spending-by-media/
