The source forecast that, in 2023, digital advertising spending in Peru will grow by 20 percent, making it the fastest-growing digital ad market in Latin America that year. Argentina and Chile followed with increase rates of approximately 19 and 17 percent, respectively. During a 2022 survey, almost two-thirds of responding Peruvian internet users found advertising useful either often or always.
Fastest-growing digital advertising markets in Latin America in 2023
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Insider Intelligence. (February 3, 2023). Fastest-growing digital advertising markets in Latin America in 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/
Insider Intelligence. "Fastest-growing digital advertising markets in Latin America in 2023." Chart. February 3, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/
Insider Intelligence. (2023). Fastest-growing digital advertising markets in Latin America in 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/
Insider Intelligence. "Fastest-growing Digital Advertising Markets in Latin America in 2023." Statista, Statista Inc., 3 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/
Insider Intelligence, Fastest-growing digital advertising markets in Latin America in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/ (last visited November 13, 2024)
Fastest-growing digital advertising markets in Latin America in 2023 [Graph], Insider Intelligence, February 3, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1028604/latin-america-change-digital-ad-spend/