Most of the Thai consumers are only willing to pay the same price as conventional cars for an electric car. According to the survey conducted by Rakuten Insight in January 2024, only 12 percent of the Thai respondents would pay up to 10 percent more for an electric car and 16 percent of the respondents would pay a price that is 11 to 30 percent higher than conventional cars.
Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024
The survey was conducted between January 19 to 31, 2024 among a total of 15,528 Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: How much are you willing to pay for an electric car?
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Rakuten Insight. (March 11, 2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/
Rakuten Insight. "Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024." Chart. March 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/
Rakuten Insight. (2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/
Rakuten Insight. "Acceptable Price Level for Purchasing An Electric Car Compared to a Conventional Car in Thailand in 2024." Statista, Statista Inc., 11 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/
Rakuten Insight, Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/ (last visited November 10, 2024)
Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024 [Graph], Rakuten Insight, March 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1027970/thailand-willingness-to-spend-for-electric-cars/
