Omnichannel retail market size in Japan FY 2016-2026

Published by C. Diep, Dec 7, 2022
In fiscal year 2019, the omnichannel commerce market in Japan, which includes the business-to-consumer (B2C) e-commerce market, was valued at approximately 55 trillion Japanese yen. The omnichannel market was forecasted to grow continuously in the future, boosted by the importance of social media and mobile devices in marketing strategies, as well as the increasing popularity of online shopping channels.

Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen)

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Release date

December 2020

Region

Japan

Survey time period

fiscal years 2016 to 2019; the Japanese fiscal year starts April 1 of each stated year and ends March 31 of the following year

Supplementary notes

*Estimate as of July 2020.
**Forecast.

The omnichannel commerce market is defined by purchases of products or services over the internet or a physical store, after coming into contact with the product information over the internet (through official channels like homepages, blogs, social media, and in-official channels like product comparison portals, shared social media content of family and friends, etc.

Figures prior to 2019 come from previous reports.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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