This statistic shows the planned investment in advertising of the Spanish Central Administration in 2018. The total planned expenses registered 195 million euros, of those 124 million were directed to commercial advertising and 70 million to institutional advertising. The commercial advertising is performed by the agencies of the Central Administration, such as Turespaña or Adif-Rende.
Planned investment in advertising by the Central Administration in Spain in 2018, by type
(in thousand euros)
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Asociación de la Prensa de Madrid. (December 31, 2018). Planned investment in advertising by the Central Administration in Spain in 2018, by type (in thousand euros) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/
Asociación de la Prensa de Madrid. "Planned investment in advertising by the Central Administration in Spain in 2018, by type (in thousand euros)." Chart. December 31, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/
Asociación de la Prensa de Madrid. (2018). Planned investment in advertising by the Central Administration in Spain in 2018, by type (in thousand euros). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/
Asociación de la Prensa de Madrid. "Planned Investment in Advertising by The Central Administration in Spain in 2018, by Type (in Thousand Euros)." Statista, Statista Inc., 31 Dec 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/
Asociación de la Prensa de Madrid, Planned investment in advertising by the Central Administration in Spain in 2018, by type (in thousand euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/ (last visited November 10, 2024)
Planned investment in advertising by the Central Administration in Spain in 2018, by type (in thousand euros) [Graph], Asociación de la Prensa de Madrid, December 31, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1026470/planned-investment-in-advertising-by-the-central-administration-spain-by-type/