Japan: idol market size 2023

The idol market in Japan was valued at 165 billion Japanese yen in fiscal year 2022. The market, which in this case was based on user consumption, was forecast to reach 190 billion yen in fiscal year 2023.

Value of the idol market in Japan from fiscal year 2019 to 2022 with a forecast until 2023 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2024

More information

Region

Japan

Survey time period

fiscal years 2019 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on user consumption amount

Supplementary notes

*Forecast.

The idol market in this case was treated as being part of the otaku (geek) market. The otaku market refers to contents, product sales and services that have a certain number of maniac fans and are available at Akihabara and other “sacred” locations for otaku. Research objects were organizations and providers of contents, products, and services pertaining to otaku genres.

100 Japanese yen equal 0.71 U.S. dollars or 0.64 euros as of January 2024.

Citation formats