In 2023, Zalando was the most popular website for Danish shoppers to buy things online. Around six percent of consumers had bought products online at Zalando. Matas was another high-ranking store, with around 2.4 percent of respondents. H&M ranked third, with roughly 1.5 percent of shoppers.
Online shoppers most used e-commerce stores in Denmark in 2023
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DI – Dansk Industri. (February 8, 2024). Online shoppers most used e-commerce stores in Denmark in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. "Online shoppers most used e-commerce stores in Denmark in 2023." Chart. February 8, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. (2024). Online shoppers most used e-commerce stores in Denmark in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. "Online Shoppers Most Used E-commerce Stores in Denmark in 2023." Statista, Statista Inc., 8 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri, Online shoppers most used e-commerce stores in Denmark in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/ (last visited September 20, 2024)
Online shoppers most used e-commerce stores in Denmark in 2023 [Graph], DI – Dansk Industri, February 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/