The statistic presents information on sources of brand discovery for Baby Boomers in the United States as of March 2019. According to the data, 11 percent of Baby Boomer respondents discovered brands through social media, while 43 percent indicated TV advertising as their source of brand discovery.
Sources of brand discovery for Baby Boomers in the United States as of March 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bloomberg Businessweek. (March 29, 2019). Sources of brand discovery for Baby Boomers in the United States as of March 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/
Bloomberg Businessweek. "Sources of brand discovery for Baby Boomers in the United States as of March 2019." Chart. March 29, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/
Bloomberg Businessweek. (2019). Sources of brand discovery for Baby Boomers in the United States as of March 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/
Bloomberg Businessweek. "Sources of Brand Discovery for Baby Boomers in The United States as of March 2019." Statista, Statista Inc., 29 Mar 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/
Bloomberg Businessweek, Sources of brand discovery for Baby Boomers in the United States as of March 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/ (last visited November 13, 2024)
Sources of brand discovery for Baby Boomers in the United States as of March 2019 [Graph], Bloomberg Businessweek, March 29, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1024757/sources-brand-discovery-boomers-us/
