This graph shows the results of a survey about the willingness of consumers to increase their online spend by 20% if they receive assurances in Europe in 2018, by country. According to data, respondents from Italy were the most disposed consumers to spend more online if provided with assurances to build their trust regarding the safety of their financial and personal information.
Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country
Characteristic
If the retailer assures me that my financial and personal information will be safe with them
If the retailer can explain to me how they are going use my personal and financial information
If the retailer assures me that their websites and apps use the most advanced security techniques
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Capgemini. (May 1, 2018). Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/
Capgemini. "Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country." Chart. May 1, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/
Capgemini. (2018). Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/
Capgemini. "Share of Consumers Willing to Increase Their Online Spend by 20% If They Receive Assurances on Data Safety in Europe in 2018, by Country." Statista, Statista Inc., 1 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/
Capgemini, Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/ (last visited November 10, 2024)
Share of consumers willing to increase their online spend by 20% if they receive assurances on data safety in Europe in 2018, by country [Graph], Capgemini, May 1, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1018103/consumers-spending-intentions-due-to-data-safety-in-europe/
