This statistic shows the television advertising time during the Spring Festival Gala's countdown in China in 2019, broken down by company. During the countdown of the Spring Festival Gala of 2019, Chinese e-commerce company Pinduoduo bought 77.5 seconds of advertising time.
Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company
(in seconds)
According to the CCTV, the 5-hour long Spring Festival Gala (Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and around 30 percent viewership rate in 2019. The countdown of the Spring Festival Gala (also called the “8 golden minutes”) records top viewership and top advertising price.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WalktheChat. (February 10, 2019). Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company (in seconds) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/
WalktheChat. "Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company (in seconds)." Chart. February 10, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/
WalktheChat. (2019). Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company (in seconds). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/
WalktheChat. "Advertising Time during The Spring Festival Gala's Countdown in China in 2019, by Leading Company (in Seconds)." Statista, Statista Inc., 10 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/
WalktheChat, Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company (in seconds) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/ (last visited November 13, 2024)
Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company (in seconds) [Graph], WalktheChat, February 10, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1016781/china-advertisement-length-during-the-spring-festival-gala-countdown/