Influential factors for consuming craft beer in Vietnam 2019

Main reasons to consume craft beer among Vietnamese in 2019

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Release date

June 2019

Region

Vietnam

Survey time period

May 10 to 31, 2019

Number of respondents

2,743 respondents

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between May 10 to 31, 2019 among a total of 2,858 Vietnamese respondents (1,418 female and 1,440 male) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Taiwan.

Original question: What attracts you to consume craft beer?

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