The graph shows the viewability rates of digital video advertising in selected countries in Latin America in the second half of 2018. Costa Rica had the highest viewability with 88.48 percent. According to the industry standard, a digital video ad counts as viewed if at least 50 percent of it is shown on the screen for longer than a second.
Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018
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Impaktu. (February 15, 2019). Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/
Impaktu. "Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018." Chart. February 15, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/
Impaktu. (2019). Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/
Impaktu. "Viewability Rate of Digital Video Advertising in Selected Countries in Latin America in 2nd Half 2018." Statista, Statista Inc., 15 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/
Impaktu, Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/ (last visited November 10, 2024)
Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018 [Graph], Impaktu, February 15, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1012794/digital-video-ads-viewability-rate-latin-america/
