According to the survey conducted by Rakuten Insight, approximately 39 percent of the respondents in Indonesia stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023
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Rakuten Insight. (October 16, 2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023." Chart. October 16, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Indonesia as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/ (last visited November 10, 2024)
Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
