Monthly mobile eCPM in the EEA H2 2018

Published by Statista Research Department, Jan 10, 2023
The statistic shows the monthly mobile effective cost per mille (eCPM) in the European Economic Area during the 2nd half of 2018 Smaato discovered that effective cost per mille in the EEA inventory increased, reaching its peak in December 2018 with an index value of 177.

Monthly mobile effective cost per mille (eCPM) in the EEA* during the 2nd half of 2018

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Release date

February 2019

Region

Europe

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX);

Supplementary notes

*mobile inventory in the European Economic Area.
Index is based on 30 billion ad requests. May 25, 2018 is taken as reference with index 100.

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