The statistic displays the result of a survey on the main reasons why influencers accept a marketing project (IM) in Italy in 2019. According to the results of the survey, the main reason was by far the economical compensation, as over 31 percent of the respondents pointed out. Nevertheless, other two important factors were the reputation of the brand, 18 percent, and the quality of the project, 15.6 percent. Interestingly enough, only 7.6 percent claimed to be interested in the exposition derived from the project.
What do influencers consider the most before accepting a marketing project?
The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Cosa valutano gli influencer per accettare un progetto?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ONIM. (January 1, 2019). What do influencers consider the most before accepting a marketing project? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/
ONIM. "What do influencers consider the most before accepting a marketing project?." Chart. January 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/
ONIM. (2019). What do influencers consider the most before accepting a marketing project?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/
ONIM. "What Do Influencers Consider The Most before Accepting a Marketing Project?." Statista, Statista Inc., 1 Jan 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/
ONIM, What do influencers consider the most before accepting a marketing project? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/ (last visited November 13, 2024)
What do influencers consider the most before accepting a marketing project? [Graph], ONIM, January 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1007584/main-reasons-why-influencers-accept-marketing-project-in-italy/
