This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
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McKinsey & Company. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited November 13, 2024)
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
