This statistic displays the results of a survey about the generational comparison among Indians in urban areas about their source of video consumption in July 2018. About 82 percent of Gen-Z respondents watched TV content and entertainment videos online, while this was about 40 percent among Gen-X consumers during the survey period.
Video consumption across India as of July 2018, by type and generation
Characteristic
Watching cable TV
Watching TV content / entertainment videos online*
According to the source, millennials refer to those born between 1981 and 1996, i.e., those aged 22 to 37 in 2018. The younger generation, born after 1996, is often referred to as ‘generation Z’ or Gen Zers.
* Includes online platforms such as Hotstar / Netflix.
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Livemint. (September 10, 2018). Video consumption across India as of July 2018, by type and generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/
Livemint. "Video consumption across India as of July 2018, by type and generation." Chart. September 10, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/
Livemint. (2018). Video consumption across India as of July 2018, by type and generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/
Livemint. "Video Consumption across India as of July 2018, by Type and Generation." Statista, Statista Inc., 10 Sep 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/
Livemint, Video consumption across India as of July 2018, by type and generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/ (last visited November 10, 2024)
Video consumption across India as of July 2018, by type and generation [Graph], Livemint, September 10, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1004645/india-video-consumption-by-type-and-generation/
