The statistic shows the result of a survey on the company processes involving customer relationship management (CRM) in Italy in 2018. Most of the companies interviewed, roughly 85 percent, claimed to use CRM in the sales process, 68 percent for marketing reasons, and half of them for customer care.
For which kind of processes does your company use CRM (customer relationship management)?
* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Per quali processi utilizzate il CRM?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
C-Direct Consulting. (January 1, 2019). For which kind of processes does your company use CRM (customer relationship management)? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. "For which kind of processes does your company use CRM (customer relationship management)?." Chart. January 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. (2019). For which kind of processes does your company use CRM (customer relationship management)?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. "For Which Kind of Processes Does Your Company Use Crm (Customer Relationship Management)?." Statista, Statista Inc., 1 Jan 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting, For which kind of processes does your company use CRM (customer relationship management)? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/ (last visited November 13, 2024)
For which kind of processes does your company use CRM (customer relationship management)? [Graph], C-Direct Consulting, January 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
