Hamburg, Germany. As of May 1, 2024, Franzis Heusel has been appointed as the new Vice President (VP) Editorial Content at Statista. With over 25 years of experience in developing editorial content and communication solutions, particularly for digital and global clients, Heusel brings a wealth of leadership experience and expertise. Most recently, Heusel served as the CEO of the agency group Detail M. Prior to that, he held the position of Managing Director for the Berlin and Frankfurt offices at the agency C3. 

In his new role, Franzis Heusel will assume responsibility for editorial content within the Product Division at Statista. This includes strategic content management, fostering content innovations, and further optimizing operational core processes for nearly 300 employees in the content area. 

"Franzis Heusel's deep understanding of content, his customer-centric approach, and his data-driven approach make him the ideal fit for this position. His holistic view of platforms and his sense for future developments, combined with his understanding of operational details, will greatly enrich our team", says Michael Adam, Chief Product Officer at Statista. 

Among Heusel's focus areas is further enhancing content relevance and expanding expertise to continuously improve the customer experience. 

Franzis Heusel states: "For me, Statista is a brand with a very strong and highly relevant promise and purpose on a global level. In my new role, I aim to promote the company's growth potential through targeted development of the editorial content area, together with my team. Our long-term goal is to solidify our position as a leading provider of high-quality information while simultaneously exploring new opportunities for expansion and innovation."

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Statista is one of the world's leading companies for statistical and market data, empowering people globally to make fact-based decisions. With an extensive database of over 1.5 million statistics on more than 80,000 topics, statista.com provides high-quality, reliable, and relevant data for international businesses, governments, research, and educational institutions. Founded in 2007 in Germany, Statista now employs more than 1,400 people at 13 locations worldwide.