Online Advertising

Statistics and Market Data on Online Advertising & Marketing

page provides statistics, facts and market data related to online advertising and marketing. This includes information on segments and industries such as search engine advertising, social media marketing, advertising revenues of leading online companies, as well as statistics on demographics and use.

Digital marketing and advertising spending comprises several categories such as search, banner advertising, video advertising as well as rich media. As of 2012, worldwide internet advertising revenues surpassed 100 billion US dollars. Based on current data, global digital adverting spending per internet user currently averages around 50 US dollars.

According to market data, search advertising accounts for the majority of digital advertising spending in the United States and according to projections, is estimated to reach almost 25 billion US dollars by 2016.

Search and online service platform Google is the leader of digital advertising, accounting for approximately one third of digital advertising revenues worldwide. Over 90 percent of the company’s revenues are generated through advertising through Google Sites and Google Network Sites. Google’s advertising revenues through online video portal YouTube are comparatively minor.

Social media marketing and advertising, including rich media and online video, have been constantly on the rise. The most popular Facebook product fan pages reach more than 80 million users, highlighting the possibility of social media marketing. Daily deal websites such as Groupon as well as online-review websites all create further online brand awareness.
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