Statistics about Advertising & Marketing in Europe
Statistics
- Fastest growing European brands 2023
- Most effective advertisers in the telecoms & utilities sector in Europe 2019
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Brand website usage before purchase in European countries 2013
- Trusting new products from familiar brands in European countries 2013
- Willingness to help brands in European countries 2013
- Noticing brands when spending a lot in European countries 2013
- Willingness to reviewing brands in European countries 2013
- European consumer opinion: good products are made by good brands 2013
- Consumer opinion: brands bringing meaning to products in European countries 2013
- Choosing between branded products in European countries 2013
- Most effective advertising markets in Europe 2023
- Values-driven consumers buying brands supporting a social cause 2021, by age
- Most effective ad campaigns in Europe 2023
- Most effective marketing channels according to SMBs 2014
- How internet users find out about new brands/products in European countries 2013
- Consumer characteristics used by marketers in targeting in Western Europe 2021
- Most important marketing trends according to CMOs in Europe 2023
- Marketing areas with highest investments among SMEs in Western Europe 2021
- Distribution of marketing advertising technology adoption in Europe 2015, by sector
- Level of MarTech maturity in Western Europe 2023, by country
- Marketing priorities in Europe 2024
- Take-up of AI in marketing, sales & service in Europe 2023
- Growth in MarTech investments in Western Europe 2023-2025, by country
- Reasons for investing in hybrid marketing experiences worldwide 2021
- Marketing data market size in Europe 2017-2021
- Leading topics defining the 2023 agenda of CMOs in Europe as of 2022
- Pandemic and war impact on SMBs' marketing budgets in Western Europe 2022
- Marketing budgets' share in North America & Europe 2017-2024, by segment
- Marketing budget's share in companies' revenues in North America & Europe 2014-2024
- Live communication industry projects in Europe 2019-2020
- People most skeptical of marketing at their companies in North America & Europe 2024
- COVID-19 impact on marketing project requests growth Europe 2020, by discipline
- Classifieds & directories share in digital ad spend in Europe 2023, by country
- Monthly programmatic ad impressions growth in Europe 2022, by country
- Podcast advertising effectiveness among SMB managers in Europe 2021, by country
- Preference towards ad-supported vs paid online content in Europe 2020
- Display share of digital ad spend in Europe in 2023, by country
- Podcast ad spending in Europe 2018-2023
- Monthly programmatic ad spend growth in Europe 2022, by country
- Podcast advertising usage among SMBs in Europe 2021, by country
- Influence of ads on SMB manager audio content consumption in Europe 2021
- Online advertising spending in Western Europe 2000-2024
- Monthly programmatic ad CPM growth in Europe 2022, by country
- Preferred mobile apps to encounter ads for EMEA users Q2 2022, by category
- Digital share in OOH advertising revenue in Europe 2014, by country
- Change in mobile marketing budgets in EMEA 2020-2021
- Mobile ad spend for impressions with GDPR consent in the EEA H2 2018
- Monthly mobile eCPM in the EEA H2 2018
- Europe: digital ad spend in behavioral targeting 2020, by scenario
- Mobile marketing budget allocation in EMEA 2016-2019
- Awareness of the AdChoices icon in Europe 2016-2020, by country
- Influence of the AdChoices icon on brand trust in Europe 2016-2020, by country
- Mobile marketing budgets growth in EMEA 2021
- CTV ad spend in EMEA 2019-2021
- Barriers to the growth of mobile marketing in EMEA 2020-2021
- Expectations towards Black Friday mobile ads in EMEA 2021
- EMEA users actions prompted by in-app ads Q2 2022, by app category
- EMEA users seeing online ads on selected online services Q2 2022, by device
- Mobile display advertising spend in Europe 2017, by country
- Search share in digital advertising spending Europe 2023, by country
- Change in digital classifieds & directories ad spend Europe 2023, by country
- Mobile search advertising spend in Europe 2017, by country
- CTV ad views growth in Europe 2023
- Lost revenue from ad blocking in Europe 2017, by country
- Digital ad spend per capita in Sweden 2020-2021
- Fastest growing digital video ad markets in Europe 2022
- Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Opinions about programmatic advertising after GDPR in Europe 2020
- Outsourcing programmatic ad functions in Europe 2020
- Objectives of in-house programmatic advertising campaigns in Europe 2020
- Digital advertising spending per capita in Europe 2021, by country
- Digital ad spend per capita in Europe 2020-2021
- Barriers to retail media investment for advertisers in Europe 2024
- Programmatic ad spend in Europe 2017-2022
- In-store retail media ad types used by advertisers in Europe 2024
- Willingness to pay for quality ad inventory in Europe 2022
- Leading digital advertising concerns of marketers in Europe 2022
- Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Digital video advertising spend in Europe 2022, by purchase method
- In-store ad types offered by RMNs in Europe 2024
- Share of consumers who restrict the use of cookies in Western Europe 2022, by country
- Objective of digital video advertising in Europe 2022
- Number of DSPs used by buyers in Europe 2016-2021
- Share of ad blocked page views in Europe 2017, by country
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Share of internet users using adblock software in Europe Q2 2015
- Mobile search ad spending share of paid search in European countries 2017
- Planned changes in ad spend in Europe 2023
- Leading CTV advertising metrics in Europe 2023
- Out-stream video ad formats in Europe 2017, by duration
- Distribution of CTV ad views in Europe H2 2023, by device
- Display ad spend in Europe 2013-2023
- Digital ad spending in Western Europe 2017-2027
- Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
- Number of RTB transfers of European consumer data 2021, by country
- RTB transfers of European consumer data 2021, by company
- Number of RTB transfers of U.S. consumer data 2021, by state
- Preferred connected devices to encounter ads for EMEA users Q2 2022
- Digital ad spend in Western Europe 2022, by country