Willingness to change primary bank in the U.S. 2024

14 percent of U.S. respondents answer our survey on "Willingness to change primary bank" with "Very likely". The survey was conducted in 2024, among 9,237 consumers. Find this and more survey data on willingness to change primary bank in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Willingness to change primary bank in the U.S. as of September 2024

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Number of respondents

9,237 respondents

Age group

18-64 years

Special properties

respondents who have a bank account

Supplementary notes

During the survey, the question was phrased as follows: "How likely are you going to change your primarily used bank on the next possible occasion?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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