Most used personal care product by category in the U.S. 2024

Published by
Umair Bashir,
Oct 22, 2024
77 percent of U.S. respondents answer our survey on "Most used personal care product by category" with "Personal hygiene products (bath and shower products, deodorants, shaving creams & gels, etc.)". The survey was conducted in 2024, among 10,109 consumers. Find this and more survey data on most used personal care product by category in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used personal care product by category in the U.S. as of September 2024

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Number of respondents

10,109 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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