Purchase locations for Easter presents in the United States 2018
Supermarkets or discount stores are the first choice when it comes to purchase presents for Easter as for more than half of the U.S. respondents (18 to 64 years old) who in general give Easter presents. Shopping centers are another popular choice for purchasing Easter gifts and as expected, not many consumers fancy petrol stations for this purpose.
Say Easter, think candy
Easter is closely associated with (chocolate) candies in the United States. Surely, this event celebrates the resurrection of Jesus Christ after being executed on Good Friday. However, giving out baskets of candies or planning an egg hunt are currently more popular Easter customs in the U.S. than visiting a church. As for a major share among consumers in the U.S., Easter candy is a big part of the holiday: In 2019, U.S. respondents planned on spending almost US$2.5 billion on the sweet treats. This is good news for brands like Hershey and Mars which are leading confectionery companies in the United States, as of 2018.
Say Easter, think candy
Easter is closely associated with (chocolate) candies in the United States. Surely, this event celebrates the resurrection of Jesus Christ after being executed on Good Friday. However, giving out baskets of candies or planning an egg hunt are currently more popular Easter customs in the U.S. than visiting a church. As for a major share among consumers in the U.S., Easter candy is a big part of the holiday: In 2019, U.S. respondents planned on spending almost US$2.5 billion on the sweet treats. This is good news for brands like Hershey and Mars which are leading confectionery companies in the United States, as of 2018.
