Sex toy ownership of female consumers in the U.S. 2017
Size of the sex toy market worldwide
Sex toys are enjoyed in many parts of the world; however, the use of these items is still on the rise as they are gaining popularity all around the globe: While in 2015, the sex toy industry generated US$20 billion, five years later, in 2020, the size of the global sex toy market has increased to a total of US$31 billion.
Most commonly sold sex toys
As of 2015, vibrators are the most commonly sold sex toys in the world. Around 21% of all sex toys sold in 2015 were vibrators followed by rubber penises and cock rings. The sale of rubber vaginas made up roughly 9% of the global sex toy market while blindfolds and feathers accounted for close to 6%.
As for the American female respondents of 18 and older who have tried those before, there are in fact several reasons for using sex toys: from refreshing their sex lives to surprising their partners. Most respondents, however, stated that they use these products just for the sake of fun.