Electronics & Media e-commerce users in Germany 2021-2029

Over the last two observations, the number of users is forecast to significantly increase in all segments. The trend observed from 2021 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Consumer Electronics segment achieves the highest value of 34.18 million users at 2029.

Find other insights concerning similar markets and segments, such as a comparison of number of users in Germany and a comparison of number of users in Russia.

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Number of Electronics & Media e-commerce users in Germany from 2021 to 2029, by segment (in millions)

Characteristic	Consumer Electronics	Books, Movies, Music & Games
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Electronics market is a sector of online retailing that focuses on selling electronic devices, gadgets, and accessories through digital channels. The purpose of eCommerce Electronics is to provide consumers with a convenient and accessible way to purchase a wide range of products, including smartphones, laptops, cameras, and smart home devices.

The relevance of the eCommerce Electronics market lies in its ability to offer a broad selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to showcase the latest product features and specifications, and to leverage user reviews and ratings to build customer trust and loyalty.

The eCommerce Electronics market has experienced significant growth in recent years, driven by factors such as the increasing availability of affordable and high-speed internet, rising consumer confidence in online shopping, and the growing demand for connected and smart devices.

Examples of successful eCommerce Electronics businesses include Amazon Electronics, which offers a wide range of products across different categories and price ranges, and Newegg, which specializes in computer hardware and software products. Additionally, mobile phone manufacturers like Apple and Samsung have their own eCommerce platforms, enabling them to sell directly to consumers and control the user experience.

Structure:

The eCommerce market for Electronics consists of two different markets:

The Consumer Electronics market includes the sale of various types of electronic devices through digital channels which covers a wide range of products, such as smartphones, laptops, tablets, TVs, cameras, and audio equipment.
The Household Appliances market contains the sale of various types of appliances through digital channelswhich covers a wide range of products, such as refrigerators, washing machines, dishwashers, vacuum cleaners, and small kitchen appliances.

Additional Information:

Electronics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page

Key players in the market are companies like Apple, Amazon, JD, Samsung, Taobao, Tmall, and Dell.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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