Purchase criteria for apparel in Turkey 2024

Published by Zeynep Dierks, Nov 6, 2024

In 2024, quality was Turkish consumers' most commonly considered factor when buying clothes. That year, another 72 percent of Turkish shoppers selected "durability" as the most important aspect when choosing apparel. Ranking third, comfort was considered an important criterion by 65 percent of the survey participants.

Purchase criteria for apparel among consumers in Turkey in 2024

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Number of respondents

2,094 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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Statistics on " FMCG market in Turkey "

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Other statistics that may interest you FMCG market in Turkey

Food and beverages

8

Personal care and cosmetics

5

Apparel & footwear

8

Other non-food products

5

International trade

8

Household consumption expenditure

8

Online sales

4

Consumer behavior

4

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