Birkenstock brand profile in the U.S. 2024

Published by Statista Research Department, Sep 25, 2024

In the United States in 2024, 57 percent of footwear consumers said that they recognized the Birkenstock brand. Under one-fifth said that they liked the brand. 

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Birkenstock brand awareness, usage, popularity, loyalty, and buzz among footwear customers in the United States in 2024

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Number of respondents

2,497 respondents

Age group

18-64 years

Special properties

respondents who purchase footwear

Supplementary notes

Brand awareness - respondents who know the brand

Brand popularity - respondents who like the brand 

Brand ownership - respondents who have owned the brand currently 

Brand loyalty - respondents who think they will own the brand again in the future 

Brand buzz - respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months 

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Statistics on " Birkenstock "

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Other statistics that may interest you Birkenstock

Overview

5

Birkenstock key figures

8

Competitors

7

Brand rankings

6

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Topics

BirkenstockGlobal footwear marketU.S. footwear marketFootwear industry in the United Kingdom (UK)Fashion in Germany
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