Average price per unit (PPU) in the Spirits market Worldwide 2019-2029

Data provided by Statista Market Insights are estimates.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

• The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
• The Vodka market encompasses spirits based on grain and/or potatoes.
• The Rum market encompasses spirits based on sugar cane.
• The Gin market encompasses spirits based on juniper berries.
• The Brandy market encompasses spirits based on fermented fruit juice.
• The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
• The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
• The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.