In 2022, advertising spending in the Asia-Pacific region amounted to close to 300 billion U.S. dollars. East Asia was the subregion with by far the highest ad spend, amounting to approximately 247 billion dollars that year.
Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion
(in billion U.S. dollars)
Data provided by Statista Market Insights are estimates.
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.
A detailed methodology can be found in the Statista Advertising and Media Outlook.
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Statista. (August 31, 2023). Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion
Statista. "Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars)." Chart. August 31, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion
Statista. (2023). Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion
Statista. "Advertising Spending in The Asia-pacific Region from 2018 to 2023, with Forecasts to 2027, by Subregion (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion
Statista, Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion (last visited November 10, 2024)
Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) [Graph], Statista, August 31, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1413486/apac-ad-spend-by-subregion
