Colombia: apparel buying criteria among consumers 2024

In 2024, the most commonly considered factor when buying clothes among consumers in Colombia was quality of the product. That year, roughly 84 percent of Colombian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, 77 percent of shoppers also kept comfort in mind. The country of production, on the other hand, was a purchasing factor for only 11 percent of apparel shoppers in Colombia.

Purchase criteria for apparel among consumers in Colombia in 2024

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Number of respondents

2,078 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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