BACARDi brand profile U.S. 2024

How high is the brand awareness of BACARDi in the United States?
When it comes to spirits drinkers, brand awareness of BACARDi is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is BACARDi in the United States?
In total, 33% of U.S. spirits drinkers say they like BACARDi.

What is the usage share of BACARDi in the United States?
All in all, 28% of spirits drinkers in the United States use BACARDi.

How loyal are the drinkers of BACARDi?
Around 22% of spirits drinkers in the United States say they are likely to use BACARDi again.

What's the buzz around BACARDi in the United States?
In2024, about 26% of U.S. spirits drinkers had heard about BACARDi in the media, on social media, or in advertising over the past three months.

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BACARDi brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

848 respondents

Age group

18-64 years

Special properties

respondents who drink spirits

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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